​​The Genuity® brand is the new family of trait innovations for corn, soybean, cotton and specialty crops from Monsanto.​

Genuity® is Monsanto's trait master brand that includes the latest technology in corn, soybeans, cotton and specialty crops. Genuity® Traits are integrated with seed genetics to help protect yield potential. Whether it's newly released and pipeline traits such as drought tolerance, nitrogen efficiency or yield enhancement, Monsanto is bringing the latest traits to farmers under the Genuity® name and helping farmers do what they do best, even better.

The idea is really to simplify things for growers. An icon system helps growers easily identify what traits that specific bag has to offer. The goal for Genuity® Traits is to provide growers with the proven trait performance of today and the trait opportunities of tomorrow.