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Every day brings new opportunities for the future-From the way we provide for one another to the way you farm. Today's innovations are good for the health of our planet. Many more trait innovations are coming soon from the Genuity® Brand-Advances that can help meet the needs of our growing world.

Explore the Genuity Technology Pipeline

See what Genuity® technologies are in development now for corn, soy, cotton, and specialty crops.

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Genuity Trait Phases of Innovation

Every potential Genuity® trait must pass through four phases of research and development before commercialization. Discover the unique criteria and timelines for each.

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Driving Genuity Trait Innovation

Increased productivity. Reduced input costs. Diminishing global resources. Regional challenges. These are factors that drive Genuity® technologies.

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