The Phases of Innovation

From the spark of the big idea to a new Genuity® product's first day on the market, each phase of innovation brings us one step closer to helping you make the most of each and every acre.

Gene/Trait Identification

High-Throughput Screening and Model Crop Testing

Average Duration: 24 to 48 Months
Probability of Success: 5%
Candidates in this Phase: Tens of 1000s

Proof of Concept

Gene Optimization, Crop Transformation

Average Duration: 12 to 24 Months
Probability of Success: 25%
Candidates in this Phase: 1000s

Early Development

Trait Development, Pre-Regulatory Data, Large Scale Transformation

Average Duration: 12 to 24 Months
Probability of Success: 50%
Candidates in this Phase: 10s

Advanced Development

Trait Integration, Field Testing, Regulatory Data Transformation

Average Duration: 12 to 24 Months
Probability of Success: 75%
Candidates in this Phase: <5

Pre-Launch

Regulatory Submission, Seed Bulk-Up, Pre-Marketing

Average Duration: 12 to 36 Months
Probability of Success: 90%
Candidates in this Phase: 1 slated to deliever as a new product

Over the past 13 years, our trail pipeline has produced 18 commercial products, including both first-and-second generation technologies. A recent launch includes Genuity® Roundup Ready 2 Yield® Soybeans.

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