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Frequently Asked Questions

What is the Genuity® brand?
The Genuity® brand is Monsanto’s first trait brand uniting a family of traits under a single, easily recognizable name. This is big news for farmers, because Genuity® traits make it simpler than ever to unlock your seed potential.

Where did the Genuity® name come from?
The Genuity® brand name was inspired by the words used to describe the energy, breadth and technology that we bring to trait innovation—such as “genuine,” “genetics” and “ingenuity.” The name reinforces our commitment to traits that provide enhanced productivity and higher yields for the farmers who plant them.

What are the Genuity® traits being currently offered?

Where can I find Genuity® trait technology?
Use our Where to Buy tool. Contact your local seed representative. And, look for the Genuity® logo in seed catalogs and on seed bags.

What do the icons mean?
The Genuity® brand utilizes a visual system to help farmers choose the trait benefits they need for corn, soybean, cotton and specialty crops. Each Genuity® trait benefit is clearly represented with a simple icon.

  • Herbicide Tolerance
    • Crop safety you need in a system that provides unsurpassed weed control.
  • Insect Protection
    • Protecting against insects both above and below the ground.
  • Weather Protection
    • New weather-related traits in the Monsanto pipeline, such as drought tolerance.
  • Increased Productivity
    • Delivering higher yield potential.

 

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