Chesterfield, MO (October 11, 2011)— Genuity SmartStax RIB Complete corn trait technology, developed by Monsanto Company, has been named Agri Marketing magazine’s 2011 New Product of the Year.
“This new refuge-in-the-bag technology represents a significant advancement and was selected as New Product of the Year for the many benefits it will bring to farmers in terms of simpler refuge management and comprehensive insect protection,” says Lynn Henderson, Publisher of Agri Marketing.
“The award has very rigorous standards, including the benefit and value added to the marketplace, strategic marketing and other industry recognition the product has achieved,” Henderson adds.
Genuity SmartStax RIB Complete is a blended seed corn that combines 95 percent Genuity SmartStax seed with above and below ground insect control with 5 percent non-Bt refuge seed in each bag. This technology eliminates the need to plant a separate structured refuge in the Corn-Growing Area, providing farmers with simpler refuge management, time savings and convenience.
“We’re proud to provide farmers with the industry’s first true, single-bag refuge management solution,” says Matt Kirkpatrick, Monsanto Corn Traits Marketing Manager. “This technology has been getting very positive feedback from farmers regarding the simplicity and convenience of refuge in the bag, broad insect protection and the two modes of action for corn rootworm in heavy pressure areas.from farmers, based on a limited product introduction this season, and we look forward to a full product introduction for the 2012 season. We thank Agri Marketing and the panel of judges for recognizing the benefit and value this technology offers.”
Henderson notes that Genuity SmartStax corn was named Agri Marketing magazine’s New Product of the Year last season because of the new level of insect protection it provided by its multiple modes of above- and below-ground control and refuge reduction from 20 percent to 5 percent. “Taking that technology to the next level – by offering it as a single bag refuge management product – was a significant achievement that earned it the 2011 New Product of the Year honors,” he explains.
“We will be publishing a special supplement with the November-December issue of Agri Marketing providing an in-depth look at Genuity SmartStax RIB Complete and the impressive marketing campaign supporting it,” adds Henderson.
Judges for this year’s program were Dr. Dave Downey, Purdue University; Mike Borel, The Context Network; Jerry Warner, Farmers National Co.; Dave Coppess, Heartland Co-op; Ron Farrell, Farrell Growth Group; Ron O’Hanlon, Crop Quest; and Henderson.
SmartStax® multi-event technology developed by Monsanto Company and Dow AgroSciences.
